Client
Founded in 2016 under MIT's Knight Science Journalism Program, Undark Magazine is a nonprofit online publication exploring science as a "frequently wondrous, sometimes contentious, and occasionally troubling byproduct of human culture."
Scenario
Undark publishes articles daily with a focus on the sciences. Articles are crafted with the scientific community in mind. With a limited budget, the main goal of the social media pages is to garner more article views.
I was the sole manager of all social media accounts, focusing on consistent branding and sustainable community growth.
Outcome
• An average of 54.2% increase in engagement per post
• An increase of 15.2% click through to articles
• An increase of followers across platforms (except Twitter/X, due to the mass exodus after the election)
